Sua atenção vale alguma coisa? Como precificar o próprio tempo online

Todo dia, marcas disputam alguns segundos da atenção de quem está no celular: um anúncio visto, uma pesquisa respondida, uma avaliação lida. Na maioria das vezes, quem cede esse tempo não recebe nada em troca, e nem percebe quanto ele vale somado ao longo do mês.

Uma forma simples de enxergar isso é fazer uma conta básica: quanto tempo por dia vai para conteúdos de marcas, testes de produtos e interações patrocinadas? Multiplicar esse tempo por uma taxa horária que a pessoa considera justa ajuda a definir um valor mínimo, abaixo do qual certas trocas simplesmente não compensam.

É nessa lógica que funciona o Introworth, uma plataforma onde cada pessoa define o preço da própria atenção e escolhe com quais marcas e criadores quer interagir, recebendo por esse tempo em vez de cedê-lo de graça: https://introworth.com

Não é renda fixa nem substitui um trabalho, mas muda a relação de base: a atenção deixa de ser um recurso gratuito e infinito e passa a ser tratada como algo que tem preço, limite e escolha.

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